The concept of Hanamurasaki is to become a cultural salon that revitalizes traditions passed down through the ages. At Hanamurasaki, in our pursuit of becoming a true cultural salon in the modern era, we have launched an art tourism initiative. Visitors can immerse themselves in and freely engage in conversations about the culture of Yamanaka Onsen and Ishikawa, encompassing nature, culture, arts, and crafts. We believe it is our role to create as many opportunities like this as possible, continuously generating small but meaningful “ripples” of change. We also hope that the cultural ripples will continue to spread and overlap more than ever before.